News

The BEAUTY 2022 fair at AMBEREXPO attracted crowds!

Kategoria:

This year’s edition of the largest hair and beauty fair in northern Poland was very popular. One of the most awaited events of this autumn, under the honorary patronage of the Marshal of the Pomeranian Voivodeship – Mieczysław Struk, gathered nearly 4.5 thousand. visitors.

Dozens of companies and brands from the beauty industry, product premieres, the opportunity to test innovative products and purchase them at promotional prices, exciting championships, competitions, shows, debates as part of the Gdańsk City of Equality campaign and extraordinary guests – Jaga Hupało and Adam Szulc, who prepared individual, effective show of your artistic and hairdressing skills. During both days of the fair, an impressive program filled to the minute awaited the participants!

The fair was opened by the 10th Makeup and Styling Championship, organized by Beauty Art – Beata Małachowska’s School of Makeup, dedicated to all makeup enthusiasts, both those without professional education. Their leitmotif was a bold, non-obvious, colorful makeup inspired by EUPHORIA Make-up. The subject of this year’s championship is a tribute to the Z generation, teeming with life “here and now”.

While the masters of hairdressing took care of the visitors’ hairstyles, the BEAUTY SCIENCE scientific conference was held in the scientific zone, during which outstanding speakers and high-class specialists in the field of health sciences proved with their incredible knowledge that beauty is truly fascinating from the scientific point of view. Students had the opportunity to take part in 4 sections in the field of trichology, cosmetology, podology and dietetics. The substantive patronage of the event was taken by med. Marzena Podgórska, Rector of the University of Health in Gdańsk, institutional patronage of the Medical University of Gdańsk, media patronage of the Cosmetology Aesthetic Aesthetic Cosmetology & Medicine magazine. The conference was also followed by the Young Scientists Session.

Contests held as part of the Hairdresser’s Day, accompanying the fair for many years, organized by the Pomeranian Chamber of Small and Medium Enterprises together with the Provincial Commission of Hairdressing and Cosmetics Industry, enjoyed unflagging popularity among the participants and the audience. Hairstyles and the extraordinary profession of young hairdressing adepts captivated the entire commission, and their culmination was the award ceremony.

During the two days of the fair, each fair participant had the opportunity to use make-up on request in the make-up zone and barber cut on request in the barber zone. During the 23rd edition of the fair, the barber zone was teeming with life! Creative shows, the latest cutting techniques and trends for the coming season were presented by a team of barbers led by Wojciech Karwat. The premiere edition of the BAFRBER WAR National Championship in men’s haircuts and the hairdressing and beauty show of the Polish CMC Poland team, chaired by Ireneusz Harbuz, enjoyed great popularity. A huge inspiration for novice barbers and many years of practitioners.

The fair was held in an atmosphere of inspiring and intense events. How much the refreshed formula of the fair met expectations is demonstrated by the attendance – the fair was visited by nearly 4.5 thousand people. The organizer ensures that the huge interest of professionals and lovers of the beauty industry will guarantee the success of the next edition of the BEAUTY Fair.

*** 

For additional information, please contact:

Magdalena Baran, m.baran@attentionmarketing.pl, tel. +48 603 952 238 

See all

News

Read also

See all