On Friday, 14 April, we took part in the New Trends in Tourismconference, organised by the Gdańsk Tourist Organisation (VisitGdansk). An inspiring event rich in interesting facts and knowledge, held at the European Solidarity Centre, it showed how to operate effectively not only in the tourism industry, but in marketing too.
The whole event was unexpectedly opened by Lech Wałęsa, who, like no one else, understands how much building the right image for a city matters. Afterwards, we were able to listen to fascinating talks on marketing, data, statistics and surveys, and how all of this influences the audience.
We learned, among other things, how to use statistics to study the emotions of tourism industry customers, how to give a city a personality and build one's own communication style. We also learned what influencers can do and what a brand shouldn't do. There was also no shortage of topics related to culinary and sustainable tourism, as well as… space travel, in a panel devoted to space tourism.
We were able to learn all this from the guests invited to the conference, who spoke in an engaging way about trends in tourism and marketing. Among them were Jan Zając (President of Sotrender), Janina Bąk (JaninaDaily.com), Wojciech Modest Amaro (chef), Piotr Kosek (Astrofaza), Adam Kałucki (President of Locativo) and Katarzyna Nałysz-Safuryn (VisitGdansk).